Here's what it's all about
Our Coaching for Corporates (C4C) programme is for Coaches who want to break into working with Corporates or strengthen their existing businesses.
Are you:
Unsure about how to market yourself and your business?
Nervous about working with Corporates and holding yourself back?
Worried about setting your pricing?
Staring at a half-full calendar, wondering how to win more work?
Wondering why you’re not getting more repeat business?
Whether you’ve just left a corporate role, are a newly qualified Coach, or looking for specialised support to build your business, this exciting programme will enable you to transform your results by getting under the skin of corporate buying habits and REALLY understanding how to create, position and sell your services.
“Overall, a brilliant insight into the minds of those who book Coaches and what’s on their corporate shopping list. Just fantastic! Your pricing guidelines were a top tip which I’ll be adopting too. I feel clearer and more focussed in what I need to do. Thank you so much”
– Hannah Saunders
“Great insight into selling and marketing your business. Katy is someone with tremendous experience of procuring services. Katy thanks so much for sharing your expertise and knowledge!”
– Surinder Punn
"Just brilliant! Thank you. It was a real eye opener to a broader opportunity of work and where to pitch which I hadn’t previously considered. This will be of enormous benefit to my business.”
– Natalie Miller Snell
“It was exceptional! I learnt so much about positioning my coaching offer to Corporate clients. The session challenged my thinking and approach and has encouraged me to think differently about how I package my offer. Thank you so much for this amazing opportunity to learn and benefit from your wealth of experience”
– Natalie Harvey
“Overall, a brilliant insight into the minds of those who book Coaches and what’s on their corporate shopping list. Just fantastic! Your pricing guidelines were a top tip which I’ll be adopting too. I feel clearer and more focussed in what I need to do. Thank you so much”
– Hannah Saunders
“Great insight into selling and marketing your business. Katy is someone with tremendous experience of procuring services. Katy thanks so much for sharing your expertise and knowledge!”
– Surinder Punn
“Just brilliant! Thank you. It was a real eye opener to a broader opportunity of work and where to pitch which I hadn’t previously considered. This will be of enormous benefit to my business.”
– Natalie Miller Snell
“It was exceptional! I learnt so much about positioning my coaching offer to Corporate clients. The session challenged my thinking and approach and has encouraged me to think differently about how I package my offer. Thank you so much for this amazing opportunity to learn and benefit from your wealth of experience”
– Natalie Harvey
When’s the next programme running?
Part One: Wednesday 13th August (5-8pm)
Part Two: Thursday 14th August (5-8pm)
Can’t make the dates but would love to build your business?
You can join our waitlist to be the first to hear when doors are open for the next cohort.
Your coaching experience is just one part of the jigsaw
The secret sauce is in HOW you package it all together! And I’m not just talking about branding here either.
There’s a knack to getting a balance between what you want to sell and what your clients want to buy.
You’ll learn on the programme:
How to figure out your coaching sponsor, and what prompts them to buy from you so that you know where to focus your marketing
Ways to become consistently irresistible to work with, so you’re the go-to choice now and in the future
How to position your offer to clients, so they know instantly what you do and how you help
The ideas will last you way beyond your first or next client
You’ll gain ideas to boost your corporate appeal consistently by leveraging your experience and broadening out what you offer and how you offer it.
In addition to giving you fantastic insights, you’ll also learn how to get the basics right:
How to create a stand-out bio, so the sponsor gets exactly what they need to know
Ways to price and package what you offer, so it leads to repeat business and increased revenue
How to professionalise your approach, so you’re seen as credible
Why do you need C4C?
You want to know how to get [more] work with Corporate clients
You want your work to make an impact for your clients
You want to build confidence and credibility
You want to ideas and solutions quickly so you can get going
Over 2 x 3 -hour live facilitated sessions, and with additional follow up support, you’ll find out exactly how to do this with my unique 7-P framework.
In less than 2 days, you’ll have:
Your questions answered
Your immediate next steps mapped out
Your foundations in place
Stop trying to find your own way if you don’t have previous experience. It’s like trying to navigate across Europe without a map. You might end up where you want to be … eventually. But is it worth the frustration of the wrong turns?
Start getting ready to deliver an excellent service to corporate clients, knowing where to focus your energy and attention.
“Gold dust. Thank you Katy. Seriously good. Not only was it clear that you knew your stuff, you are passionate about your stuff. You are generous with your knowledge in a pragmatic, helpful and immediately applicable way. There were some key things that immediately influenced my business: Pricing, proposals and problems that I solve”
– Sarah Clein
“Katy filled in a huge gap which has always been missing with my freelance work- that insight into businesses, how to approach, be noticed and price effectively. Personally, it was great to see there is a clear market for those who don’t want to coach c-suite clients and what that would look like. It was great to help me refine my focus to where I know I am my best and can add real value. Katy has a real knack for helping coaches to find their place in the market and shine”
– Charlotte Angus
“Two half days packed with super useful information that’s immediately applicable to my business. The conversations with other delegates were stimulating and thought provoking and the whole course has left me excited with what’s to come. Thanks Katy!”
– Kate Hughes
“Gold dust. Thank you Katy. Seriously good. Not only was it clear that you knew your stuff, you are passionate about your stuff. You are generous with your knowledge in a pragmatic, helpful and immediately applicable way. There were some key things that immediately influenced my business: Pricing, proposals and problems that I solve”
– Sarah Clein
“Katy filled in a huge gap which has always been missing with my freelance work- that insight into businesses, how to approach, be noticed and price effectively. Personally, it was great to see there is a clear market for those who don’t want to coach c-suite clients and what that would look like. It was great to help me refine my focus to where I know I am my best and can add real value. Katy has a real knack for helping coaches to find their place in the market and shine”
– Charlotte Angus
“Two half days packed with super useful information that’s immediately applicable to my business. The conversations with other delegates were stimulating and thought provoking and the whole course has left me excited with what’s to come. Thanks Katy!”
– Kate Hughes
Why you can be confident that I can help
I have a real blend of lived experience! My whole career (30 years) has been focussed on development and coaching
25 years working in a range of corporate organisations as a Leadership Development specialist and in-house Exec and Team coach – which included 4 years with a specialist focus on procuring and quality checking coaching and training.
I set up my own Development and Coaching business, Make Real Progress in 2020 (yep, during lockdown!) and quickly built my network and clients. I now have a core of repeat business, referrals and recommendations for my corporate work, a team of associate coaches and support coaches like you to build their businesses and L&D skillsets.
I know what works, what doesn’t and I’ll be sharing it all with you on the programme. I’ll bring bags of inspiration, passion and energy and YOU will leave with clear, practical actions that mean you’ll make progress.
“I’ve learnt so much! For me the most useful thing was the dual perspective that Katy has – both as someone who has bought in coaching in a big organisation as well as someone now selling in. There were so many nuggets of information that helped to demystify the process. Katy’s honesty and transparency about her own experience is pure gold and is what made the course so useful. The level of detail around processes, pricing and proposals was superb and has given me confidence that I would be able to go and offer a great service to a corporate client. Honestly the course was brilliant and I wouldn’t hesitate to recommend it”
– Dana Stevens
“I wanted to express how grateful I feel for having attended Katy’s Coaching for Corporates workshop. The generosity that Katy shows in the amount of ‘golden nuggets’ of information was a welcome change from having to glean from various courses. Her openness, approachable style and management of the programme has given me the confidence to progress my journey in the corporate marketplace. If there is a workshop providing quality enough to be a benchmark – this is it.”
– Juliana Posada-Phillips
“Katy has the magical knack of knowing what will really help her audience, getting it over in an accessible way and building confidence to go out and do it. I learnt so much about packaging programmes, simplifying things, focussing on how I deliver value. Thanks Katy"
– Sandra Whiles
“I think this programme was very rich. I learnt how to structure proposals, re-think my pricing and how much detail to offer. I learnt how to present my business in a Corporate friendly format and I’m now re-thinking how I present myself on social media platforms to be taken more seriously”
– Charlotte Norris
“I’ve learnt so much! For me the most useful thing was the dual perspective that Katy has – both as someone who has bought in coaching in a big organisation as well as someone now selling in. There were so many nuggets of information that helped to demystify the process. Katy’s honesty and transparency about her own experience is pure gold and is what made the course so useful. The level of detail around processes, pricing and proposals was superb and has given me confidence that I would be able to go and offer a great service to a corporate client. Honestly the course was brilliant and I wouldn’t hesitate to recommend it”
– Dana Stevens
“I wanted to express how grateful I feel for having attended Katy’s Coaching for Corporates workshop. The generosity that Katy shows in the amount of ‘golden nuggets’ of information was a welcome change from having to glean from various courses. Her openness, approachable style and management of the programme has given me the confidence to progress my journey in the corporate marketplace. If there is a workshop providing quality enough to be a benchmark – this is it.”
– Juliana Posada-Phillips
“Katy has the magical knack of knowing what will really help her audience, getting it over in an accessible way and building confidence to go out and do it. I learnt so much about packaging programmes, simplifying things, focussing on how I deliver value. Thanks Katy"
– Sandra Whiles
“I think this programme was very rich. I learnt how to structure proposals, re-think my pricing and how much detail to offer. I learnt how to present my business in a Corporate friendly format and I’m now re-thinking how I present myself on social media platforms to be taken more seriously”
– Charlotte Norris
The Coaching for Corporates programme is for you if …
You’re a qualified coach who either wants to start selling to corporates or who are already doing so and want to retain more clients and grow your business
You want to build your credibility with corporate clients
You want to make an impact with your work and get results
You’re open to exploring alternate development methods outside of 1-1 coaching (e.g. team coaching, group coaching, workshops, training programmes)
And it’s not for you if:
You’re not open to viewing your service from a fresh perspective
You don’t want to market yourself
You’re looking for a super quick and easy solution
You want to ‘cold-sell’ your coaching – that’s not the approach I take or advocate
You already have as many clients as you can accept
I’ll share so many key pieces of knowledge and insight, however, you’ll still need to take action and put the work in to make it happen.
You don’t need to spend a fortune
Although there are plenty of business coaches and mentors who charge a huge amount, this programme is superb value.
For less than you might charge for one training workshop or Exec coaching session, you’ll get:
Unrivalled knowledge, guidance and experience from someone who has specialist knowledge in procuring coaches AND is regularly selling to corporates as a Development and Coaching business owner
Opportunity to ask your questions throughout the live programme and discuss your specific challenges with me in a 30 minute, laser focussed 1-1
Different ideas about your business model, your pricing & packaging and SO MUCH MORE
It doesn’t matter if you’re a newly qualified coach, or if you’ve already been selling to corporates for years. You’ll get fresh look perspective on how to increase your business and professionalise your approach.
“Katy, as always your teaching style and content is superb. It was so well structured and easy to understand. There were so many lightbulb moments where what I thought was complicated, you made so much simpler. The really big learning was around proposals and profile. Absolutely brilliant. I would highly recommend anyone who is looking to sell their coaching services to corporates to do this training”
– Bev Thorogood
“Katy really helped me to tap into my existing knowledge and skillset and learn how to shape it to best effect in the external coaching environment. At an early stage of business development, this session was well-timed for me. Katy’s energy, delivery and facilitation skills are exceptional. Her breadth and depth of knowledge and direct experience added a richness to the session. Thank you very much Katy!”
– Penny Aspden
“I learnt so much, covering every aspect of building a business with the added benefit of clear and well laid out defined ways to write proposals, bios, understanding what Corporates want to see and how to stand out and differentiate myself. I feel the knowledge I have learnt will save me hours of research and give me the confidence to set myself up in a good way. Thank you, for such an informative and interactive two days”
– Sandra Rowell
“This was some of the best training I’ve done on how to position myself to corporate clients. Understanding how the dynamics work between coaching sponsors, coachee and coach, what corporate buyers are looking for, what to include in a bio and proposal and of course the all important pricing was invaluable. I particularly enjoyed Katy’s style, visually and verbally she took us through a step by step journey with plenty of time for discussion, Q&A and connecting with fellow participants. I also found the 1-1 session with her particularly helpful in gaining feedback on my bio and strategy. Thanks Katy for a fantastic course”
– Kris Thorne
“Katy, as always your teaching style and content is superb. It was so well structured and easy to understand. There were so many lightbulb moments where what I thought was complicated, you made so much simpler. The really big learning was around proposals and profile. Absolutely brilliant. I would highly recommend anyone who is looking to sell their coaching services to corporates to do this training”
– Bev Thorogood
“Katy really helped me to tap into my existing knowledge and skillset and learn how to shape it to best effect in the external coaching environment. At an early stage of business development, this session was well-timed for me. Katy’s energy, delivery and facilitation skills are exceptional. Her breadth and depth of knowledge and direct experience added a richness to the session. Thank you very much Katy!”
– Penny Aspden
“I learnt so much, covering every aspect of building a business with the added benefit of clear and well laid out defined ways to write proposals, bios, understanding what Corporates want to see and how to stand out and differentiate myself. I feel the knowledge I have learnt will save me hours of research and give me the confidence to set myself up in a good way. Thank you, for such an informative and interactive two days”
– Sandra Rowell
“This was some of the best training I’ve done on how to position myself to corporate clients. Understanding how the dynamics work between coaching sponsors, coachee and coach, what corporate buyers are looking for, what to include in a bio and proposal and of course the all important pricing was invaluable. I particularly enjoyed Katy’s style, visually and verbally she took us through a step by step journey with plenty of time for discussion, Q&A and connecting with fellow participants. I also found the 1-1 session with her particularly helpful in gaining feedback on my bio and strategy. Thanks Katy for a fantastic course”
– Kris Thorne
Here's what the programme covers:
Part One:
What corporate clients are looking for
How to position yourself and your expertise
Ways to boost your revenue and increase your organisational appeal
Ways to promote your services and boost your profile
Part Two:
How to package and price your services
How to leverage your experience to increase your value
Creating a standout proposal
How to nail your processes and professionalise your approach
Follow up support:
30 mins, laser focussed 1-1
I’ll be asking you before you join for the KEY questions that you’d like to focus on, so the programme is tailored to what participants most want to know and you can ask additional questions throughout.
You don’t have to figure it out by yourself!
I’ll be helping you to generate ideas on what you can put into place and don’t forget there’s a cohort who will be working through with you.
There’s opportunity to join both sessions half an hour before the live teaching starts, and to stay for half an hour after it ends if you’d like to collaborate and connect with other participants. Ideal for getting additional perspectives and brain-power, plus you’ll be building a broader network who can potentially support you in the longer term too.
And of course, there’s the personalised 1-1 with me
You’ll leave with:
Confidence:
In yourself, what you offer and your pricing
Ideas:
Everything from new ways to promote your services to ways to boost your revenue
Clarity:
On your next steps to building a sustainable business
The Coaching for Corporates programme gives you a massive boost in record breaking time.
Want to join us?
When’s the next programme running?
Part One: Wednesday 13th August (5-8pm)
Part Two: Thursday 14th August (5-8pm)
Can’t make the dates but would love to build your business?
You can join our waitlist to be the first to hear when doors are open for the next cohort.
Grab your place whilst it’s still available!
PAY IN FULL
£595+VAT
PAY IN INSTALMENTS
£119+VAT
5 x monthly payments
PAY IN FULL
£595+VAT
PAY IN INSTALMENTS
£119+VAT
5 x monthly payments
You’ve got questions, I’ve got answers!
Where will the programme run?
Both sessions and your follow up 1-1 will be run on Zoom
How long is the programme?
There are 2 live taught sessions, each are 3 hours. In addition, you’ll have a 30-minute 1-1
Is this just a webinar?
Absolutely not! Both sessions will be live taught and involve participation and interaction - with opportunities for Q&A and discussion
I’m not a qualified coach, is this suitable for me?
A lot will depend on your experience and background. For example, if you’re an experienced trainer, then yes – there are a lot of parallels and the programme will work well for you. For others, it really does depend. Pop me an email to katy@makerealprogress.co.uk and I’ll help you work it out.
Will you give personalised support?
Yep! A lot of coaches have very similar challenges, so where there are core themes, we’ll cover those initially in the programme. However, you also have a 30 minute 1-1 with me after the programme where we can get laser focussed on exactly what you want to cover in private.
I can’t make the dates, but I really want the support!
You’ve got a few options here:
1) join the waitlist to hear first when the next dates are released
2) I have limited spaces available for 1-1 mentoring
3) We’ll shortly be releasing a pre-recorded version of the programme that you can devour whenever it suits you (n.b. this will be cheaper, but won’t include the 30 minute 1-1)
Do you offer refunds?
In exceptional circumstances, we do consider it with at least one week’s notice. However, once you’ve received our materials or training, we don’t. We’ll work with you to arrange a suitable alternative, which may be pre-recorded materials.
Got other questions I haven’t covered? Just pop me an email and I’ll come back to you!
